Your B2B platform is only as good as what's behind it.
Elastic is a great storefront, but it doesn't run your business — your ERP does. We move the right data from your system of record to Elastic, on the right cadence, in the right shape, so the storefront actually reflects what you can sell.
(or some combination of the above. we've seen worse.)
Where data starts → where it needs to go.
The pattern is consistent across every Elastic engagement we run: pick the right source of truth, move the right data on the right cadence, expose the right surface to buyers. The ERP changes; the discipline doesn't.
Modern ERP, fully integrated. Native API access, bidirectional sync, our own connector built on top.
Apparel-focused legacy ERP. We've built deep integration patterns including custom catalog feeds and order sync.
Inventory + ERP for product-driven brands. SaaS-to-SaaS REST API integration, real-time where it matters.
Inventory ops platform. REST API, multi-channel context preserved through the sync.
Five capabilities, in every Elastic engagement.
Catalog feeds
Products, variants, attributes, images, pricelists. Built once, automated daily. We handle the messy parts: lens material normalization, customer-specific pricing, regional logic, custom fields per buyer segment, and image transforms for storefront display.
- Master catalog → Elastic with full variant matrices
- Customer-specific pricing and assortments
- Brand-aware media transforms
- Regional / channel-specific logic per item
- Daily refresh by default, real-time where the business needs it
Order sync
Orders flow into your ERP with the right warehouse, terms, and ship-via mapped per customer. Fulfillment events, tracking, and invoices flow back to Elastic so buyers see the same picture your operations team does.
- Order capture in Elastic → ERP with proper customer mapping
- Warehouse and ship-via routing baked into the integration
- Fulfillment + tracking pushed back to the storefront
- Invoice events surfaced where buyers need them
- Failure handling that doesn't lose orders
Customer onboarding
Account creation, pricing tier assignment, region-specific custom fields, terms attachment. New B2B customers using the storefront within hours, not weeks of back-and-forth between sales and IT.
- Self-service or sales-led onboarding flows
- Pricing-tier and assortment assignment from ERP attributes
- Custom-field capture for region- or buyer-specific logic
- Terms and credit limits respected end-to-end
- Audit trail across Elastic and the ERP
ATS & inventory
Real-time available-to-sell exposed to buyers — across multi-warehouse inventory and pre-allocations. No more overselling on the B2B side, and no more buyers calling sales to ask 'is this actually in stock?'
- Multi-warehouse rollups
- Pre-allocation and reserve handling
- Drop-ship vs DC routing visibility
- Per-customer ATS rules where needed
- Real-time exposure where it earns its keep
Custom development inside Elastic
Themes, custom checkout flows, B2B-specific UX work. When the standard Elastic experience doesn't quite match how your customers want to buy, we build the gaps — without forking the platform or making upgrades painful later.
- Theme customization aligned to your brand
- Buyer-specific checkout flows
- Reorder, repeat-buy, and quick-order patterns
- Custom buyer dashboards and approval workflows
- Integration UX that surfaces ERP context inside Elastic
The P2 Elastic Connector for Odoo.
We built and maintain a native Odoo app that handles the Elastic ↔ Odoo integration end-to-end: catalog, pricing, customers, orders, fulfillment, and ATS exposure. Bidirectional where it matters, batch where it should be, with monitoring surfaced inside the client portal.
The connector is included as part of any Elastic + Odoo engagement we run — not a separate line item, not a marketplace upsell. We maintain it because we use it on every project, which means it keeps getting better and you keep benefiting.
Whatever your ERP is, we've probably integrated it with Elastic before.
Elastic + Odoo
Modern, native, fully bidirectional. Catalog, pricing, customers, orders, ATS, fulfillment — moving on the right cadences with our P2 Elastic Connector for Odoo doing the heavy lifting.
Elastic + A2000
Legacy ERP, modern storefront. Custom catalog feeds, batch sync patterns where the ERP can't talk in real time, retailer-aware logic where pricing and routing rules live. Works around A2000's constraints, not against them.
Elastic + Cin7
SaaS-to-SaaS REST API integration. Real-time inventory and order sync, customer-specific pricing tiers, drop-ship awareness. Cleaner than most Cin7 integrations because we don't treat Cin7's API as the source of truth for everything — we pick and choose.
Elastic + Finale
Inventory ops platform with multi-channel context. We use Finale's REST API to expose ATS and order routing to Elastic without losing the multi-channel reconciliation Finale handles well.
Two recent Elastic engagements.
Apparel wholesaler · Elastic + Odoo
Catalog, pricing, and order sync between Elastic B2B and Odoo. Customer onboarding flow, region-specific custom fields, real-time ATS exposure to buyers across three regions.
Eyewear brand · Elastic + A2000
Bridged a legacy A2000 ERP to a modern B2B storefront. Custom catalog feeds, order and fulfillment sync, MAP-aware retailer pricing, no ERP replacement required.
Names and additional detail available under NDA on a discovery call. See all case studies →
Elastic engagements run on the same five-step rhythm as every other engagement — Discovery → Plan → Build → Validate → Cutover — with a fixed-fee SOW signed before any build work starts.
Read the full methodology →